Client: JCB
Brief: Design a collection of booklets and case studies for JCB Asset Finance.
Work: I created the layouts, introduced colour bars to hold pull out copy, and used uppercase to emphasise the heavy nature that JCB is known for. I also introduced a deboss on the booklet covers which nodded towards the heavy machinery. That is, a tractor tyre tread was used on the agriculture booklet and an excavator tyre tread for the construction version.